Wednesday, January 03, 2007
Online Exposure Helps Music Industry
Music download/listening services aren't only good as a revenue stream, they can also increase interest in music, according to a self-affirming study from the Digital Media Association.The DMA says 75 percent of people who listen to music online have recommended that others do the same. The survey also purports that people who buy music online buy a lot of it, with half spending more than $200 a year on music.
These mostly teens and young adults are listening online and on their iPods, but they still buy CDs. The Fray's How to Save a Life album has sold more than 1.3 million copies as a CD, and the title track has sold more than 1 million copies as a digital single. The group has also sold more than one million ringtones, making it the first "rookie" band to score a triple crown.
Videos featuring the song have also been viewed more than 1.2 million times on YouTube as well, giving further proof that overexposure online can actually boost sales.
Posted By Jason Dowdell at 05:49 PM
Permanent Link: Online Exposure Helps Music Industry
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