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Friday, January 26, 2007

Google Video-YouTube Separate But Unequal

Google is now indexing YouTube videos as part of its Video Search but won't fuse the services together, according to MediaPost.

This makes sense because Google wants video search to remain an open index of all video content, while YouTube is the guide to its uploaded videos.

However, they could to more to leverage their assets by allowing YouTubers who don't find what they want a link to then search Google Video. If they aren't already in the process of doing so, Google needs to merge advertising operations between the sites so that they can maximize revenue. Advertising on Google Video may be a tougher sell, but the company should make the ads being uploaded to YouTube prominent on Search as well.

YouTube recognizes that watching Super Bowl ads online will be wildly popular and will host all of the ads after the game and invite viewers to rate the ads.

Google should consider offering some exclusive video content that is ad supported as well. Watch a Ford ad, and get to see something you'd otherwise have to pay for.

By John Gartner at 10:16 AM | Comments (0)

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