Friday, January 05, 2007
Google Exodus ClickingFrustrated advertisers tired of escalating keyword prices and the networks' lack of attention to click fraud are leaving Google, according to MarketWatch.
Depending on the term, keyword cost rose as much as 60 percent during the past year, juicing Google's revenue by 80 percent. But Google's growth is likely to slow as more advertisers find other outlets for their marketing dollars.
Alternatives include the other search networks, or display advertising on vertical networks that match the desired demographic, such as Federated Media.
The exodus from Google and pay per click is capitalism at work. While no single advertiser is going to prompt a change, a stampede to competitors or other forms of advertising would force Google to rethink its pricing and modus operandi.
By Jason Dowdell at 05:48 PM | Comments (1)