Tuesday, January 02, 2007

Eco-Marketing Goes Mainstream

One of the shifts of 2006 for corporate websites was the introduction -- and now expectation -- that companies maintain blogs to facilitate conversation with their customers.

For this year, companies should prepare to include environmental impact as part of its standard marketing message to consumers. Being "green" isn't just a fad, and smaller organizations will have to join the likes of Ford, GE, and WalMart in preparing marketing materials that explain their sustainability policies.

According to the International Herald Tribune, the number of agencies that focus on green marketing campaigns is exploding. While this article focuses on non-profit agencies, I see a bigger opportunity in helping the world's largest companies to hone their green messaging.

The new Congress is likely to generate lots of attention for global warming and energy efficiency, and the companies that can prove to consumers and business partners that they are serious about their environmental impact will reinforce their branding. (I also write about sustainability issues at Matter magazine, so I may be a tad biased on this issue.)

Posted By Jason Dowdell at 01:13 PM
Permanent Link: Eco-Marketing Goes Mainstream | Comments (1)

(1) Comments on Eco-Marketing Goes Mainstream

Hey John,

Interesting article you posted. I too am a bit of a greenie and I want to start up a new site about sustainable practices at environblog.

The way I see it, the world's population must come into balance with the environment. So, when people suddenly wake up to the reality that our resources are limited - They'll have to come to grips with it.

Not only will you be getting a headstart on being percieved as eco-friendly - you'll also appease those people who are already aware.

Thanks for the post.

Rob

Comments by Robert Kingston : Monday, January 08, 2007 at 03:21 AM

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