Monday, January 22, 2007
Budweiser Starting Online Channel
The advertiser is getting into the content biz, hiring Warner Brothers to create a game show called "Hardly News" about current events as part of a seven TV channel lineup that will include standup comedy and independent films.
Acquiring the expertise to do quality programming is expensive and very difficult to achieve (just ask the CW). A-B would have been better off sponsoring a YouTube comedy channel where the audience is already there.
Kids however, won't be able to play on the website as the company is developing an age identification system in collaboration with Aristotle Inc.
Anheuser-Busch has an astounding 48.8 percent share of U.S. beer sales, which along with American Idol reinforces all of the stereotypes that people outside of the country have about America's lack of taste.
Posted By Jason Dowdell at 02:31 PM
Permanent Link: Budweiser Starting Online Channel
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