Tuesday, January 30, 2007
Chinks in Google's Armor Questions From AlwaysOn NYCTuesday, January 30, 2007
8:30 am – 9:30 am: Panel: Are There Chinks in Google’s Advertising Armor?
Moderator: Bambi Francisco, Marketwatch
Larry Braitman, CEO, Adify
Gurbaksh Chahal, CEO, Blue Lithium
Lance Podell, CEO, Seevast
Mike Yavonditte, CEO, Quigo
Google is expected to report 2 billion$ in 4rth quarter revenue tomorrow, so it sure doesn't look like there are chinks in the Google armor.
I think everyone on the panel agrees that there are chinks in Google's Armour but they have the resources to monitor, fix and exploit these chinks in order to negate the negative impact these chinks can have in their advertising armor.
You don't need to beat Google in order to be successful in your niche, just hope they don't enter it.
I think we all agree that Google is aware of what they are and what they aren't but they have the financial resources to be pioneers into other advertising aspects such as video advertising.
Speaking of video advertising, Mike Yavonditte, the CEO of Quigo, eluded to the fact that in the coming months he will be launching auction based video advertising.
The most interesting question asked at the end was "Will Google be the search leader in 3 year?". My opinion, without a doubt. They have established themselves in an ever growing space and there is a lot of room for growth. There will be more search sites but they will have an uphill battle to establish themselves in the search space.
More pics here
By Jason Dowdell at 09:29 AM | Comments (0)