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Main > Archives > 2007 > January > All your game ads are belong to Google

Monday, January 22, 2007

All your game ads are belong to Google

Chalk this one up to another idea I had ages ago but didn't think enough to act on it, in-video-game ads. If I was smart enough to act on it, I could be making a pretty penny because apparently Google thinks its a pretty good idea and they are looking to get into the space. Google is rumored to be talking to in-video-game ad company Adscape but it makes me wonder if they are reacting to Microsoft's acquisition of Massive.

I personally love video games and think that these in game ads can have a significant influence especially for branding. I believe it was energy drink Bawls that was the modern day pioneer into video game advertising and quickly became a gamer staple at the then popular Lan Parties.

I'm not exactly sure how it would work but don't be surprised to wake up one morning, fire up your favorite game (Gears of War) and see a Google billboard. I'm sure I'm not the only one who'd fire a few shots at it just for principle.

[CNN Money]

By Jason Dowdell at 12:06 PM | Comments (0)

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