Monday, January 15, 2007

Airport Lines Secure Advertising

Here's an example of turning lemons in mouthwash. SecurityPoint Media received approval from the Transportation Security Administration (TSA) to start selling ads on the tables and walls in the areas surrounding airport security checkpoints, according to MediaPost.

Some of the ad revenue will go to the local airports, which might be a good thing if it improves security or the facilities. But I'm not sure that as an advertiser, I want my product or service associated with taking off one's shoes and be frustrated in a long line. The connection between smelly, tired people and personal inconvenience isn't one that most companies would want.

The airport waiting areas are game for more creative advertising solutions. How about free VOIP phones from Vonage after you watch a few messages? Ad supported TV programming like they have in many supermarkets? Free "light" version of BusinessWeek or People magazine to cure boredom? You have a captive audience that is there for long periods of time, and I'm amazed that there hasn't been more advertising penetration.

Just a thought -- maybe Disney should use this idea and sell ads inside the queues of its rides.

Posted By Jason Dowdell at 03:50 PM
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