Thursday, January 18, 2007

AdSense Updates Policies, Crouching Tiger, Hidden Google.

Once again Google lays down what most are saying is a whippin on others trying to get into the contextual ads business. With the much anticipated update to the Adsense policy, Google has attempted to beat down other contextual ad companies by implementing some new rules for its publishers. A few weeks after the announcement on the Adsense blog that it is now against TOS to use images next to ads, the inevitable Adsense policy update has happened. Jensense has the best breakdown of the entire policy and Darren has some interesting points of view from the publisher side but no one asks the important question:

What does this mean for me?

Ok, the important question is really, what does this mean for you the advertiser, you the publisher, and you the affiliate? The short answer, nothing. We all know Google loves splogs so the effect this will have on most of us is minimal. While these policies seem like a step in the right direction, unfortunately Google's fists of furry are merely an illusion. Google's content network is so littered with splogs, scraper sites, spam, and other forms of junk that violate Adsense policies but there seems to be an unwritten rule here; If you make Google enough money, they will turn a blind eye to you. While there are some extreme cases where Google drops the banhammer on sites to make an example of them, if you have ever tried to report a scraper site for a violation or stealing your content, the hoops they make you jump through would impress Siegfried and Roy.

So while people around the blogosphere will talk about the impact the changes will have on you and me, keep in mind, that unless this is the rare time where Google really wants to do the right thing, rather than the profit inflating thing, you and I will be just fine the way we are.

Posted By Jason Dowdell at 06:32 AM
Permanent Link: AdSense Updates Policies, Crouching Tiger, Hidden Google. | Comments (1)

(1) Comments on AdSense Updates Policies, Crouching Tiger, Hidden Google.

I hope you're wrong and the splogs and scrapper sites elect to stop using YPN out of fear of Google's rath if for no other reason. Less publishers on YPN, higher CPM for those who stay. Hopefully, those Google guys do what they claim they will do, then advertisers that don't want to be on splogs and scrapper sites will tend to move to YPN and be willing to pay for quality.

But I doubt it.

Comments by Stephen Larson : Sunday, January 21, 2007 at 09:50 PM

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