Monday, September 18, 2006

YouTube Gets Music Deal

Warner Music agreed to a deal with YouTube to promote its music and to allow YouTubers to use its music in video uploads. Their decision to work with instead of against YouTubers' using music, incorporating ads and splitting the revenue is the smartest thing they could have done.

YouTube is reportedly developing a content identification and royalty tracking system to facilitate payments to media companies.

Like I said before this same kind of deal would make sense for the TV broadcasters who have even more to gain than the music publishers.

Online video (like music downloads) will continue to grow, and sharing the ad revenue is much easier than trying to search the web for everyone that has violated your copyrights. It's much more effective to pull on a rope than push against it.

By John Gartner at 12:56 PM | Comments (0)

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