Monday, September 25, 2006

Sony Creates DVR Ads

Sony is trying to engender itself with TV viewers by creating advertisements with different endings. The interactive ads for Sony TVs will show different results if the viewer is a man or a woman, which the company hopes will lure a few more folks into watching the ads, according to Endgadget.

Instead of continuing to see DVRs as an obstacle, advertisers are starting to see the opportunity of creating spots targeted towards people who fast forward through ads. At the minimum, even when fast forwarding, ads can still reinforce branding as long as a logo is always on screen.

Technology allows images to only be seen during slow motion, or advertisers could create something unique by having hidden messages that can only be seen during fast forwarding. It's the high tech version of what Mad magazine did when readers could create images by folding the back cover in half.

The TiVo horse is out of the barn, so smart advertisers will find away to capitalize on it instead of clinging to the past.

Found via Digg.

By John Gartner at 10:34 AM | Comments (0)

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