Tuesday, September 26, 2006

Social Nets Affecting Search

The top social network sites are encroaching on search's turf in driving traffic to shopping sites according to data from Hitwise.

Google (surprise!) remains at the top of the heap in sending traffic to shopping and classifieds sites, scoring more than 3 times as much market share as closest competitor Yahoo. MySpace outpaced MSN Search in driving shopping traffic, which ain't good news for the sales team at MSN. MySpace doubled its share of the shopping traffic within the past six months.

Because the young 'uns are spending so much time on MySpace, they are entitled to customized search results that reflect their demographic. Google should customize the results for its partner, so that it can make the most of the relationship. De-emphasize the results aimed at older married folk and they'll increase the relevant results leading to sales.By focusing its advertisers and search results, MySpace could keep users from ever visiting a search site.

MySpace and its peers should start offering search toolbars and IM gadgets to retain its users, and it could become the default destination that AOL used to be. MySpace offers its own classified section, so Craigslist is in its cross hairs too.

Posted By Admin at 01:23 PM
Permanent Link: Social Nets Affecting Search | Comments (1)

(1) Comments on Social Nets Affecting Search

I agree that it would be a good idea for MySpace to offer search bars. MySpace is getting more and more attention from the younger crowd that if that were a feature the users would check there first before even visiting another site.

Comments by midwestmusic : Wednesday, September 27, 2006 at 12:47 PM

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