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Tuesday, September 05, 2006

Roy Young On Marketing Champions - His New Book

Last week I had the pleasure of speaking with Roy Young, one of the authors of a pretty good little book on marketing titled "Marketing Champions: Strategies for Improving Marketing's Power, Influence and Business Impact". There are two other Authors, Allen M. Weiss and David W. Stewart, but Roy was who I spoke with. Most of you probably know who Roy is because he's been at MarketingProfs for quite some time as their Director of Strategy and Development. When Roy said he'd like me to review his new book I was naturally interested, I rarely turn down free books on Marketing, but then the book came in the mail and I was even more impressed.

Roy sent me one of the unfinished versions of the book that has yet to undergo the final editing phase (awesome!). In addition, he took the time to write out a personal note by hand regarding our phone conversation. You see, those are the pieces that are missing from today's onlineb / blogging / marketing / communications world... the personal touch. Marketers like Roy know this because they've been around the block a few times and know that while you can execute superbly on every point in your marketing plan, if it doesn't have sould then it's just going through the motions.

I'm looking forward to getting into this book a bit deeper than I have and will post some thoughts on it as I read through it.

By Jason Dowdell at 06:43 AM | Comments (1)

(1) Thoughts on Roy Young On Marketing Champions - His New Book

"Marketers like Roy know this because they've been around the block a few times and know that while you can execute superbly on every point in your marketing plan, if it doesn't have sould then it's just going through the motions."

Well said, Jason. It's amazing what a huge difference a personal touch can make, in marketing and in business, in general. Nice write-up on Roy!

Comments by Ann Handley : Tuesday, September 05, 2006 at 12:36 PM

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