Thursday, September 21, 2006
Podcasting As a Branding Tool
Reading John C. Havens' column on Adotas about Podcasting and branding reminded me of my days of scholarship up through grad school when I would have trouble remembering certain facts until I heard them in a lecture. Things just stick better in the brain when you hear them, especially when the words are spoken well.
Hearing the emphasis in a person's voice can make a point more clearly than the written word, and when done well it can be more entertaining. That's why, as Haven's points out, companies such as IBM and BMW are producing Podcasts that are light on the pitching and heavy on content.
The other advantage is that you don't have to stop what you are doing to listen to a Podcast. you can continue your surfing if you are listening online, or drive, clean the house, or do whatever when you've downloaded the audio. This is much less obtrusive than solely focusing on an 800 word article.
Having your company or product associated with useful content can be more effective than paying for your ads to pop up all over the web, and you will probably see more companies participating.
Posted By John Gartner at 01:32 PM
Permanent Link: Podcasting As a Branding Tool
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