Thursday, September 28, 2006

Odd Works for Viral Marketing

Good ideas for creating marketing buzz can come from anywhere, and marketers that throw open the door for viral campaigns can be richly rewarded.

QVC challenged its employees to come up with ideas for marketing its Qforce logo (what that represents I don't know, but hey, it's branding) and the company generated 65 million impressions based on a variety of straight and wacky ideas.

The winner organized a belly flop contest for charity, during which all participants wore a Qforce t-shirt, and the event was picked up by local media and the video went viral online.

You don't have to be a Darin Stevens or Larry Tate to come up with a good marketing idea. So if you are struggling with ideas for a new product, don't as a V.P., ask an intern, the receptionist, or that slightly-off character who works in accounting. It just may work.

Posted By John Gartner at 12:36 PM
Permanent Link: Odd Works for Viral Marketing | Comments (0)

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