Monday, September 18, 2006

'New' China Goes Online

A new marketing venture is using online video to promote the new and open China as a worthy travel destination and region for business investment.

ChinaOnTV.com offers business news, travel videos and documentaries to convince westerners that this isn't not the China of Chairman Mao. To show how open China has become, the site includes sections on religious groups, gay life, and ex-pats living there.

Apparently the company that is producing the site is open about who advertises on the site as it has banner ads featuring a dating service with scantily clad women, as well as those annoying "you just won" ads. I couldn't get any videos to load though.

I find it interesting that the China-based company has chosen online video as the way to reach the hearts and minds of Americans. Perhaps someone in China has gotten past the censorhip to access to YouTube.

Posted By John Gartner at 01:54 PM
Permanent Link: 'New' China Goes Online | Comments (2)

(2) Comments on 'New' China Goes Online

Sometimes I get fed up with the values of western society. As great as business growth is, I hope other nations don't compromise their own values to do so.

Comments by mwm : Tuesday, September 19, 2006 at 01:33 PM

Just discovered your trackback even though this entry is posted from over a year ago hope you'll see this comment.

First, let me start by being open about the fact that I recently joined the ChinaOnTV team, so I am at once one of the biggest supporters and biggest critics of the site. Just wanted to set a couple things straight~

Check out the site again if you have a chance, it's undergone some big changes in the last year. ChinaOnTV is not a China based company, we're actually based out of Dallas although the entire staff at the moment is located at the Shanghai office and 99% of the employees are local Chinese.

The ads are unfortunate--but they are provided by an ad agency. We don't yet have the luxury of pulling in ads from more individual companies unless we want to clutter the site up even more with text ads. So apologies on that count if they are distracting, we want to keep providing the video content to viewers for free though.

Hope you'll stop by and take a chance to reevaluate. :) cheers

Comments by ?????? : Thursday, November 29, 2007 at 03:38 AM

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