Tuesday, September 12, 2006

MIVA Debuts In Line Ads

Pay for performance ad network MIVA has joined the growing list of companies that dynamically links the text of articles to pay per click ads. MIVA InLine adds links to keywords within blog posts or articles.

Or, publishers can link to other parts of their websites with their keywords to create additional traffic. Advertisers can buy keywords across websites, similar to what Vibrant Media does with its IntelliTXT product.

The advantage to in line contextual advertising is that it doesn't take up real estate and adds another revenue stream, but on the other hand, if too many words are linked, it can be distracting to the reader.

By John Gartner at 12:30 PM | Comments (0)

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