Tuesday, September 12, 2006
Marketing Football to Singles
Today's dandy comes from dating site True, which conducted a survey of singles that found that appreciation for (or tolerance of) football is important to meeting your match.
True's survey of 4,600 singles found that "more than half (57 percent) of respondents claimed they would prefer their mate share a similar passion in sports." Okay, so the skeptic in me says that maybe placing too much importance on sports is WHY they are still single. I love sports, but I never let a woman's zest for sports determine our future prospects, and my wife could care less about sports. If they want to watch a game with you great, but I don't think women similarly expect men to share a passion for accessory shopping.
One-fourth of survey participants (25 percent) said that they would actually prefer to be together with their mate while watching their favorite sports team.
Turning that around (my statistics degree isn't wasted!), that means that 75 percent of people don't care to be with their S.O. when watching sports. Wow, way to make 'em feel important. Sure, it's important to have "away time" but only a quarter would rather be "with?" Again, maybe that's why they are so many people logging on to find a date.
More than one-third (38 percent) of all survey participants said that they find it a turn-on when a date knows as much (or more) about sports as them.
So ladies, that means that the majority of guys don't find it attractive if you know more than them about sports, so put away that copy of SI and pick up a copy of People instead.
By Jason Dowdell at 01:47 PM | Comments (0)
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