Friday, September 15, 2006

Landor On A Roll With Brand Study in Fortune Magazine

Landor and associates pinged me last night about their new Breakaway Brands study that is the highlight of Fortune magazine this month. From the branding study...

"The 2006 study identifies the ten brands with the greatest percentage gains in brand health and business value as a result of superb brand strategy and execution over a three-year period, 2002-2005.

The 10 brands are:

• iPod: Consumer Electronics


• Viking: Major Appliances


• Converse: Athletic Shoes


• Robitussin: Cough & Cold


• Best Buy: Electronics Retail


• Kohls: Department Stores


• Frenchs: Condiments


• Geico: Insurance


• Dove: Personal Care


• eBay: Online Auction

"

Don't forget, we're interviewing one of Landor's own big wigs next week about his new book Brand Simple so stay tuned.

Posted By Jason Dowdell at 07:47 AM
Permanent Link: Landor On A Roll With Brand Study in Fortune Magazine | Comments (1)

(1) Comments on Landor On A Roll With Brand Study in Fortune Magazine

That is going to be a great article - just got my copy of BrandSimple today..I bought it because of what you said on MarketingShift.

Comments by webmetricsguru : Sunday, September 17, 2006 at 01:49 AM

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