Friday, September 22, 2006

How Not to Market Technology

Voice over IP is slowly taking over the telecommunications industry, beating the traditional phone companies with better pricing by routing calls over the Internet.

Skype is offering free VOIP calling within North America for the rest of the year, so I cancelled
my long distance service. But recently I've had a horrible time connecting and the people I was calling couldn't here me, so I had to give up the free ride and pay for long distance calls.

I called my local phone carrier Qwest, and they offered me unlimited long distance for $15.99 a month. I asked about VOIP calling (since they didn't mention it), and the salesperson said they offered it for $29.99 a month.

Now, why would I switch to a service with less reliability for twice the price? My sales rep said the company "is still trying to figure it out" and was reluctant to even discuss VOIP. Way to embrace the future people!

Posted By John Gartner at 09:34 AM
Permanent Link: How Not to Market Technology | Comments (2)

(2) Comments on How Not to Market Technology

Yeah, I have noticed that there is a delay when you answer a VOIP phone - people usually miss the hello, or it gets cut off. But you can't beat skype's prices.

Comments by Pete Freitag : Friday, September 22, 2006 at 01:43 PM

I have been really disappointed with Skype's quality and returned the VOIP phone I bought. A friend turned me on to these calling pins and I purchase 1000 minute cards to 54 Countries for $10. 10,000 minutes for $20; 20,000 for $40 and 40,000 minutes to 54 countries for $80. The quality is excellent and I can use it on my cell phone too.

Comments by Maureen Hannah : Wednesday, November 22, 2006 at 10:16 PM

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