Wednesday, September 20, 2006
Dr. 90210 Celebrity Plastic Surgery Blog InterviewSo last week I had the pleasure of speaking with Dr. Anthony Youn, a plastic surgeon who's been featured on E!'s hit reality show Dr. 90210. The topic of the interview was his new plastic surgery blog and how he's using it as a multi-faceted, marketing tool for his own practice. You might be wondering why I would even think of interviewing a plastic surgeon that's been on TV for a Marketing Shift piece, well the answer is simple... Marketing permeates every facet of our lives, and just talking geek speak technology details can be quite drab - mshift is going Hollywood baby! Here is interview with Dr. Youn, enjoy.
On the Background of Dr. 90210
Question: How did you get selected to be on the first season of the show?
Answer: I was a Beverly Hills plastic surgeon at the time, working in one of the most prominent plastic surgery offices in the area. The E! network decided to film part of the show in our office and thought that my story was interesting. They televised my leaving the practice to return to Rochester Hills, Michigan. My mentor said, "I gave him an offer he couldn't refuse. And he refused it." I decided to return to my home state of Michigan to raise a family here, and have not regretted it.
Question: Was it a lot more difficult to perform surgery with a film crew in the operating room?
Answer: No. Whenever I perform surgery the only thing that has my attention is the patient. I often explain the surgery to the nurses I work with, and so explaining it to the camera people was not at all distracting.
Question: What did you learn about marketing when you were on the show?
Answer: It is amazing what a spot on a nationwide television show can do. Immediately after that episode was televised, patients clogged up our phone lines, inquiring about the Beverly Hills plastic surgeon in the Midwest. It was a PR/marketing placement which happens to one in a million new plastic surgeons.
Question: Who was the most obnoxious surgeon you worked with on the show?
Answer: Every plastic surgeon thinks that he or she is the best plastic surgeon in the world, no matter how good they really are. I worked with some of the top Hollywood plastic surgeons and was surprised at how generous and kind they all were. They treated a young surgeon from the middle of Michigan as if I always was one of them.
Question: Do you know any of surgeons currently on the show? Do you know Dr. Rey?
Answer: Yes, I've met him a number of times. He is a controversial character, and does act in real life as he does on the show. It's not all for the camera. He is a very engaging man, who took the time to show me some of his surgical techniques. Although I do not agree with some of her operative philosophies, I respect him as a plastic surgeon and a person.
Question: Did E! pay the surgeons or their Practices or did the Practices pay E! to be on the show?
Answer: I wasn't privy to much of this, but I believe that the surgeons were paid by the television show to operate on certain patients. It is against our plastic surgery society's moral code to operate on patients for publicity. This rule is in place to avoid trivializing the very serious nature of surgery.
Question: What percentage of your patients were celebrities when you were in Beverly Hills?
Answer: About 1 in every 40 patients were a celebrity.
Question: What percentage of the patients in your new practice are celebrities?
Answer: About 1 in every 200 patients is a celebrity now.
Question: Would you rather operate on a celebrity or a soccer mom? Why?
Answer: It really doesn't matter to me. It is important to treat all patients the same, whether they are a celebrity, soccer mom, or a good friend. I treat all my patients as if they were a family member. Celebrities are fun to have in the office, mostly because my employees get a kick out of it. We are very, very conscious of privacy and confidentiality, however. We have a seperate entrance for celebrities or people who do not want to encounter someone they might know in the office. The surgery is all performed the same, whether the patient is a celebrity or an average Joe or Jane. Everyone looks the same on the inside!
On Blogging and Operating a Practice
Question: How did you get turned onto blogging?
Answer: My receptionist is friends with Trent from Pink is the New Blog. I started following his blog and found it to be interesting and entertaining. I've always kept up with celebrity plastic surgery and am a source for many magazines. This blog has allowed me to share what I find with people who are interested in a plastic surgeon's opinion.
Question: How much of your day do you spend blogging?
Answer: I usually will post after my son goes to bed. It's taken time away from watching TV (which is good). On average, I spend an hour a day.
Question: Do any of your clients know you have a blog?
Answer: There are a lot of patients who know about it and follow the blog. I try to keep it separate from my practice to an extent, because I take surgery and taking care of patients very seriously. The blog, however, is more for entertainment.
Question: What is off-limits to talk about on the blog?
Answer: I adhere to strict confidentiality rules. I will never mention a patient I've operated on, or know for a fact that he or she has had a surgery done. All the celebrity comments are only my opinion.
Question: How do you get gossip from the left coast even though you're in the middle of the country?
Answer: I have connections with multiple celebrity magazines, check the gossip blogs regularly, and retain my ties with many Beverly Hills plastic surgeons. With these resources, it is not too difficult to keep my hand on the pulse of Hollywood plastic surgery.
Question: Do you blog more to get your name out there or to build your business or something else? Please explain.
Answer: I blog mainly for personal satisfaction. It is a hobby of mine to keep up with what celebrities are doing nowadays. I am fascinated in the new techniques that surgeons are using to keep people looking good as well. In addition to it being an interest and hobby of mine, I wouldn't mind benefitting from any publicity it may achieve. I enjoy being interviewed in print and on camera, and miss the West Coast, so this allows me one way to keep in touch with what is going on there, and still be a part of it, no matter how peripheral it is. My business is very busy, and I don't need it to help me garner patients. However, if it allows me to travel back to LA for business / consulting reasons, I am all for it.
By Jason Dowdell at 06:38 AM | Comments (12)