Tuesday, September 05, 2006
Cell Phone Market Research TipI was watching a commercial sometime over the weekend for the new mobile phone from Verizon they're calling Chocolate. Now Shannon doesn't understand why the phone is called Chocolate, she says just because it's dark and such just doesn't justify calling the phone Chocolate, but that's another story.
So anyway, I'm watching this commercial and it's all about getting updates and news alerts and all that junk on your cell phone, because that's what the major cell phone companies think their users want. I have news for you, YOU'RE WRONG.
Yes, I'm talking to you Cingular, Verizon, Sprint.
In today's market it's not about getting information from cold corporate 3rd parties (other than ring tones) to your phone, it's about capturing your own content. Phones that allow users to capture parts of their lives (taking pictures, texting, instant messaging, mobile blogging [moblogging], etc...) are where it's at.
Why do you think MySpace is so popular? It's because they've made it easy for the youth of today to capture their lives online. Second to that is the ability to connect with their friends, the key is that anyone with any level of technical ability can put whatever they want out there into the ether. The best cell phone / mobile phone networks realize that and will move in that direction. Personally, that's why I want a new phone that takes good pics (easy to upload to my blog & flickr) and a decent qwerty keyboard (easy to blog, IM, and email). The ability of it to play music doesn't really matter to me. Other than my ringer (mp3 version of Weezer's Hashpipe), I don't care that my phone has iTunes on it. When I was using the Sprint Ambassador phone, I only tried out the cable tv stuff to see what it was like, I'd never use that in a real world scenario.
The other key item is high speed internet access on the mobile network. I remember when the people working in our yard cut the cable running into the house, I was able to use the Sprint phone for internet access and was getting 400kbps upload and download speeds - much faster than my average roadrunner connection at the house. Now that's pretty powerful, when you can use your cell phone to not only capture your life, but to also backup your high speed internet connection at home... I hope the cell phone manufacturers and networks are listening cause I'm spittin the troof.
By Jason Dowdell at 07:17 AM | Comments (2)