Friday, September 29, 2006

Cable Battling Online Video

The YouTube phenomenon has cable companies sweating through their shirts, and they are starting to fight back.

TimeWarner demonstrated a video upload service that will broadcast user generated content over digital cable, according to Information Week. Videos are uploaded to SimpleStar's website, which reviews and forwards them to TimeWarner. CurrentTV has having some success with this model, and more networks are likely to do the same.

Cablevision is countering YouTube's pirated video collection by selling episodes of The Office and other NBC shows online for 95 cents a piece (per MultiChannel). Bad move. If Cablevision's sales team can't sell more than a dollar's worth of advertising against each show, then they need to hire a new staff.

Comcast is doing video on demand right by giving away CBS' shows for free and harvesting the ad dollars. You can learn more about customer habits this way too.

By Jason Dowdell at 06:51 PM | Comments (1)

(1) Thoughts on Cable Battling Online Video

Also note that Apple has that new box on the way to make it super easy to bring content from your mac to your big screen. The flood gates have already opened. Not sure if TimeWarner can stop the tide.

Comments by Ryan Secrest (Comment Spammer) : Saturday, September 30, 2006 at 01:03 AM

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