Wednesday, September 20, 2006

Blogosphere Current Events & News Roundup

With so much happening in the worlds of marketing and the blogosphere I figured I should probably put together some of the more notable events that have caught my eye in the past few days.

Tips to Get Into The Ivey League College of Your Dreams
Anna Ivey could be called a guide to the stars (of sorts). Except instead of introducing you to stars, she teaches you how to become a collegiate star. By that I mean, she gives you the ins and outs of getting into the Big Leagues of college, the Ivey League. Anna's been consulting for years and has a solid track record of giving parents the inside scoop on transforming Junior from a spud to a stud any Ivey League School would be proud to accept. She just launched her blog and it's a great source, I know Shannon will be headed over there on a daily basis to make sure Piper and Finley are on the right track. If you want to skip the blog and hire her immediately you can always go straight to her consulting site. (for reference, Anna is speaking & has spoken at Seton Hall, New York University, Wellesley College, Princeton, Harvard, Columbia, Yale, and more)

Job Search With Google Maps Mashup Launches
Pete's been hard at work on several Labitat projects but has found time to squeeze in yet another mashup site that can be quite useful for those of you that have the two year job itch that needs scratching.

CBS Teams Up With 1-800-Free-411 On Advertising Campaign
Now this is quite interesting. My friends over at 1(800)Free 411 have teamed up with CBS on a new advertising campaign for the fall tv lineup. CBS is using audio ads as part of their "Outernet" campaign. Attached at the bottom of this post is a sample of the mp3 ad for the new CBS show "Smith" (which Shannon and I watched last night and loved it!)

Throughout "Premiere Week," CBS will promote its fall lineup via recorded messages on 1-800-FREE411 from the stars or hosts of several of their highest profile shows, including "Survivor," "The Amazing Race," "The Class," "Smith," "Jericho," and "Ghost Whisperer." Callers will hear short audio messages directing consumers to watch the fall premieres as they wait for their requested phone number, highlighting the value of reaching Jingle's highly engaged audience with targeted promotions.

So the main networks are starting to experiment with their advertising budgets, this is HUGE news. It's not surprising that the only sponsor of last night's premier of Smith was the new movie "The Departed" starring Matt Damon, Jack Nicholson and Leonardo DiCaprio. And that they held the commercials to only one lengthy one (maybe 60 seconds) and the rest were 15 second adblurts.

Correction: I originally used ABC in the title of the section on Jingle Networks (Free411) but it is actually CBS that they partnered with. Sorry, typos happen and when caught I'll post updates.

Posted By Jason Dowdell at 10:26 AM
Permanent Link: Blogosphere Current Events & News Roundup | Comments (1)

(1) Comments on Blogosphere Current Events & News Roundup

'Smith' was an excellent show. Ray Liotta plays an awesome bad guy. The best part about it was the only commercials were for "The Departed" which looked pretty sweet too.

Comments by Evan : Wednesday, September 20, 2006 at 01:07 PM

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