Monday, August 21, 2006
Working Smarter Fuels Small BizWhile we've all heard the axiom about how most small businesses fail within 2 years, that rule need not apply online. Sure, if you want to spend $10 million to compete with Amazon, your prospects aren't great, but mastering the tools of marketing online enables you to be your own master and say "buh-bye" to working for the man.
According to Reuters, eBay and the increase in online commerce are prompting growth in small businesses. That means more competition for your specialty affiliate site, blog or store, and heightens the urgency of understanding how to milk the most of out technologies like contextual advertising, web analytics, SEO, and RSS.
While having a good product is important, natural search, working the blogosphere and maximizing conversions will ultimately spell success or failure. Unlike days gone by when you could win by paying for store shelf space or an ad in the NYTimes, you can't really buy this knowledge. It takes time and effort to optimize your site and track the evolving technologies by reading every day and attending conferences. Calling up one vendor or consultant and saying "give me the best you got" isn't sufficient because of the ever-changing nature of marketing and advertising technologies.
In today's online reality, being smart trumps deeper pockets. If only our political system worked this way.
By Jason Dowdell at 12:28 PM | Comments (1)