Could your local Daily Times Journal be the next home for user-generated video?
In a lengthy article on Editor and Publisher, Kevin Mireles
describes how the websites of newspapers could better compete by adding a splash of camcorder video.
I agree that the rags are enriched by video, such as this story
on the Asbury Park Press about Kevin Smith returning to Jersey which included video highlights. Online papers are competing with the local TV station websites (which are generally woeful), so adding video levels the playing field.
Sure, getting Joe Neighbor's clips of lighting hitting a tree would be a great compliment to a story about the ensuing power outage, but vetting and editing the user submissions AND posting the stuff in time to accompany an article is expensive and time consuming. The difference between YouTube is that newspaper articles are mostly time-sensitive, so said article disappears after a day max. Also, wouldn't local TV stations have more expertise in video editing, and be a more natural fit?
A "best of" local video, as Mireles suggests, makes more sense, and I'm fully on board with his idea of video classifieds, which would allow local merchants to advertise through a more exciting medium than a dull 2x2 text box.
This is all just another argument supporting the expansion of video advertising, which will become a bigger deal than most folks anticipate.