Wednesday, August 30, 2006

Video Ads Go Short Form

Yesterday I wrote about the need for video companies to distribute programs online so that they (instead of YouTube) get some revenue in return. Today I came across insightful analysis on ClickZ about consumer tolerance of ads, which shows that 5 second ads will likely be the way to go.

Consumer irritation grows quickly after 5 seconds, so using short spots in between free videos for Lost or Grey's Anatomy would be a beneficial mix. Also, the same short ads could be used on TV, as the writer points out that DVR users often rewind to see the last few seconds of ads before a show resumes when skipping past ads.

Suggesting that ad agencies should push their clients to produce 5 seconds ads is dead on. I assumed that the article was written by someone at an online video ad company such as PointRoll, but in fact it was written by Eric Picard at MSN, a company that hasn't done much with video so far. Perhaps Microsoft is biding its time and will come out with a video ad model that establishes them as a leader, blowing everyone else out of the water.

Posted By John Gartner at 02:31 PM
Permanent Link: Video Ads Go Short Form | Comments (1)

(1) Comments on Video Ads Go Short Form

I thought that the WTO would be a good start for transforming the process of government at least across national borders. I quite like the idea of using the secretariat of a sort of open source world government at least for a very specific and complicated issue which needs many brains to provide a solution.

Comments by DDT-MODELS : Thursday, November 01, 2007 at 04:21 PM

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