Wednesday, August 23, 2006

Microsoft Gets Ad Playground

Microsoft is much better at following trails then blazing them, so rather than go for broke they signed a deal with Facebook to deliver its ads. For Microsoft, they settle for the less-than-attractive friend instead of scoring the hottie MySpace, which is betrothed to Google.

Microsoft will deliver both graphic and text ads.

Facebook is a place where Microsoft should make its play to differentiate its ad service by stressing interactivity and doing something -- anything -- that would differentiate its ads from Google. Microsoft has built it's success largely by making improvements to existing categories of products, and they need to offer a clear alternative to the ad networks and search engines if they are ever want to be more than a second choice.

Posted By John Gartner at 10:32 AM
Permanent Link: Microsoft Gets Ad Playground | Comments (0)

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