Wednesday, August 23, 2006
McHummer Illustrates McStupidity
I may have underestimated the magnitude of the McStupidity of the decision by McDonald's and GM"s Hummer to give away tiny versions of the mammoth SUVs in Happy Meals.
The Environment Working Group is taking them to task with RonaldMcHummer.com, a parody site that lets you create your own McDonald's sign to poke fun at the toy giveaway (the image here is my contribution). Hello viral anti-advertising.
The site has been written up by the New York Times and on Digg, and unless Merck starts marketing Vioxx as a euthanasia drug, this is the hands-down winner of the MarketingShift Marketing Disaster of the Year Award. (Chevy's make your own Tahoe commercial is a distant second).
Hummer hired a faux magician for TV commercials showing how the new H3 is a down-sized (as a opposed to super-sized) version of the vehicle that is easier to park, but the TV advertisement won't offset the damage done by the McDonald's Deal.
With high gas prices, and the success of Super Size Me, the timing couldn't have been worse for these two companies to get together.
Posted By John Gartner at 10:36 AM
Permanent Link: McHummer Illustrates McStupidity
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