Tuesday, August 22, 2006
Marketing Made McStupid
In a match made in -- well, some place other than heaven -- McDonald's has teamed up with Hummer to give away toy versions of the SUVs along with happy meals.
Great idea, the company that contributes so much to the expanding waistline teaches kids that wasting gasoline in a gihugic truck is fun! Now the 300 lbs McAddicts can aspire to spreading their wide load of a behind into the large footprint of a truck.
The demographic is wrong to -- Hummers are not exactly cheap, and the average McCustomer isn't likely to be parking in a C-level spot. (If anyone has a picture of a Hummer in a McParking lot, send it to us!)
Now if McDonald's gave a hoot about cleaning up its Super Sized negative image, they should roll out a national plan to convert the leftover McFry oil into biodiesel that would help to clean the air.
Posted By John Gartner at 12:54 PM
Permanent Link: Marketing Made McStupid
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(3) Comments on Marketing Made McStupid
Pretty much the Hummer exists to show people that the owner is so rich he can afford a huge automobile as well as the huge amount of gasoline it takes to power such a vehicle. Maybe McDonald's is trying to appeal to the wealthier population or just give poor kids a taste of what they will never have.
Comments by Alex : Tuesday, August 22, 2006 at 01:36 PM
Any large and successful company usually implements "bold" (not always good) ideas. Many times they hit that one great one. With Hummer, McDonalds hit the wrong one and I do think they'll pull out very soon.
Comments by Igor M. BizMord : Wednesday, August 23, 2006 at 04:59 PM
Yes, the whole "Supersize Me" analogy is well-worn, (and well-deserved) but the truth lies somewhere in the McD's corporate lease program with GM and the under-the-table perks offered to the execs managing vehicle leasing. "You scratch our backs..."
In my years of corporate finance, I've noted that such promotions are usually more motivated by personal greed and corporate politics than some "idea guy" with a timely plan. Just follow the GM money...
Comments by Rolin : Thursday, August 24, 2006 at 01:40 PM
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