Tuesday, August 22, 2006

Making AdSense Work

Dave Taylor at Blog Business Consulting explains why the bloggers who forego AdSense might only be harming themselves. Of course ad placement is important, and Taylor provides good insight on how longer focused postings will result in more targeted ads and higher CPMs.

He also discusses the emerging trend of blog networks, where media companies publicize your blog , manage the ads and take a sizeable chunk (like 40 percent) of the revenue in return. While that is a big number, pride -- in the form of wanting to take all of the benefits from your words rather than a share of a bigger pie -- can be lethal to a business. Perhaps we'll see that percentage come down as more media companies start realizing the value of blogging and get into the fray.

Blogging is still shaking the bad rap as being not as valued as "real journalism," but from a publisher's standpoint, traffic is traffic, and the writer deserves compensation as such. A blog site that takes 20 hours to maintain should be able to convert just as well as news site if the AdSense implementation is done right. While writing purists may scoff at contouring content to create better ads, it can -- emphasis on can -- even help the editorial process by keeping the writer on topic.

Posted By Jason Dowdell at 12:12 PM
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