Monday, August 07, 2006

Google Taps MTV for Video Ads

Google has taken the first step towards integrating video ads into AdSense by sealing a deal with MTV. Ads that feature clips from SpongeBob SquarePants, the MTV Video Awards and Laguna Beach will be available to Adsense publishers, and although it's not clearly spelled out, as content that advertisers can include as part of their pitches.

The video ads will try to get more readers to pay attention to AdSense and show that Google's platform is ready for prime time distribution. The revenue will be split with publishers, who would probably expect a much higher CPM than text ads.

YouTube should start leveraging some of its popular clips this way too. The authors could get a slice of the revenue, and publishers and YouTube would get revenue by integrating humorous clips.

Found via Adotas.

Posted By John Gartner at 01:58 PM
Permanent Link: Google Taps MTV for Video Ads | Comments (0)

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