Wednesday, August 02, 2006
Google Needs Our HelpOne of the search engines' biggest ongoing challenges is to weed out the phony pages created not to offer content, but to steal clicks.
From search arbitrage, which generates low-cost results pages only to link to pages which generate more value for the publisher, to splogs (auto generated blogs that snip content from bloggers) to keyword artists who embed popular but unrelated topics on their web pages, there is a lot of phony content out there that is polluting the web.
Google's challenge is double in that AdWords is used by some of the jokers to create money from nothing, and the company needs to cleanse its index of plagiarized content.
In addition to the continual tweaking of algorithms, the company should invite the webizens to flag bogus content so that it is erased from the search results. Tap into the power of the community to identify BS when they see it. If enough people get irritated by meaningless results, then Google deletes the pages.
If a bogus web page isn't indexed anywhere, does it make a sound? No.
By John Gartner at 11:59 AM | Comments (3)