Monday, August 28, 2006
EBay Playing Both Ways With Ads
I found it interesting that eBay will divide its advertising this way, but it is a smart tactic to keep both sides hungry for a larger share of the business. If either relationship isn't going so well, eBay can pressure them by threatening to jump to the other relationship.
Recently eBay started displaying ads on its website for products available from outside its commerce site, and maybe the company will be more aggressive with Google internationally before increasing the advertising presence in the U.S. The company has to carefully introduce ads so as not to jeopardize its relationship with sellers or its revenue stream.
By John Gartner at 01:41 PM | Comments (0)