Wednesday, August 09, 2006
Cracking the Viral Marketing Code
Creating a catchy viral marketing ad is equal parts art and science, according to PopularMedia's Jim Calhoun, writing for
Adotas. It shouldn't be funny business unless buzz is all you want in return.
Viral marketing's ability to capture a wide audience through word of mouth buzz has prompted companies such as
PopularMedia to develop consulting services that emphasize test marketing and ROI. The company has created an
advertising network to distribute ads that deliver value to the viewer and the client.
While most viral marketing starts on video sites through YouTube or by widespread sharing of emails by friends, we may see more attempts like this to produce ads that are engaging and beneficial to the companies into traditional advertising channels.
Publishers like Salon can justify producing free content if readers first watch an ad, so why not emphasize engaging content that can become viral sensations? Not easy, but possible.
By John Gartner at 02:13 PM
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(3) Thoughts on Cracking the Viral Marketing Code
Yes, I noticed that article, too, in Adotas. I think it's interesting to tie Art to Viral Marketing. We all know that there's Art in almost everything - including Marketing, Advertising, Metrics, but I had not heard any one use the word "Art" in connection to Viral Marketing till now. I think that's great!
It's also great to have a continum defined with Art/Buzz on one side and Science/Lead Generation on the other. The article rocked me.
Comments by webmetricsguru : Wednesday, August 09, 2006 at 11:31 PM
Marshall, please have some self respect and stop spamming our blog with your self-promoting comments before I have to ban your ip address... this is your first warning (although you've spammed us for 6 months now). You have 2 left.
Comments by Jason : Friday, August 11, 2006 at 01:10 PM
But the article "rocked" him...
Comments by Brent Brandow : Monday, August 14, 2006 at 03:47 PM
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