Thursday, August 31, 2006

Brand Simple by Allen Adamson Via Cohn & Wolfe

Yesterday I received a new book on branding. It's Brand Simple by Allen P. Adamson (Managing Director, Landor Associates NY) and I'm pretty excited about it for a couple of reasons.

First off the book couldn't have come to me at a better time because we're actually working on our own branding here on mshift. You don't see it right now but behind the scenes we've been working on small things like the logo, layout, infrastructure, content, editorial guidelines, and a few other things. And because the theme I get from glancing at the liner of the Brand Simple book is that it's all about keeping things as simple as possible.

Of course the simplicity theme is something we hear all over the place, from 37 Signals to the whole Web 2.0 craze. I'm not sure if the principles in the book can be applied to small businesses since Allen Adamson's experience has been with large corporations but we'll see. In fact, that leads me to my second reason for being excited about this book.

I'll be interviewing Adamson about the book but also testing his grit by asking him to comment on the new direction I plan on taking marketingshift. So it's a Q & A with some consulting added on for kicks. But it will be interesting to see if the wisdom he's applied to large clients and laid out in his book can be applied to the smaller brands as well.

Posted By Jason Dowdell at 10:05 AM
Permanent Link: Brand Simple by Allen Adamson Via Cohn & Wolfe | Comments (4)

(4) Comments on Brand Simple by Allen Adamson Via Cohn & Wolfe

Thanks for telling us about the book - I just pre-ordered a copy and will read your review also, when it's published here.

Comments by webmetricsguru : Thursday, August 31, 2006 at 10:56 PM

No worries.

Comments by Jason : Thursday, August 31, 2006 at 11:25 PM

This Book BrandSimple is an excellent book on branding. It is the most through book I have seen of its kind. Currently I am trying to contact the author to have him do some work for my company.

I was amazed at his understanding of branding. Allen Adamson has excellent credentials, as well as superb "hands on" experience.

My company offers a service, not a hard product per se, as we at www.willbuyanyhouse.com buy houses from sellers who need to sell in a week. And still I gleaned a ton of good tidbits from the book.

I sent some of the books as gifts to my business colleagues for Christmas. And I would not waste my or there time if I did not think it was a great read.
Buy it, its good if you need to brand.
Bill Guerra
www.willbuyanyhouse.com

Comments by Bill Guerra : Friday, December 29, 2006 at 10:05 AM

Again,
I just have to say what a great and well thought out book this was. There is so much critical thinking involved in Alan and his teams branding work, its astonishing!
Thank you,
Bill Guerra

Comments by Bill Guerra : Thursday, August 30, 2007 at 02:18 AM

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