Wednesday, August 09, 2006

Apple Seeds RSS Ad Channel

Pheedo is demonstrating the power of RSS to serve (and serve ads) to niche audiences with its Apple advertising channel. The channel includes many of the top publishers who cover Apple and has become the most popular RSS feed for Pheedo. Advertisers looking to market to the rabid audience can have ads interspersed between the news articles of the must-reed pubs.

Pheedo says the channel is a success because Apple fans are embracing RSS more quickly than the average netizen, and part of this is due to Safari's built-in RSS reader.

We should expect other niches such as car enthusiasts and celebrity trackers to start leveraging their audiences by inserting ad feeds. Obviously the more targeted the audience the better, and having a direct pathway to the desktop via RSS is a strong sell.

For news publishers and bloggers who offer time-sensitive content, Pheedo offers a low-impact entree into RSS. By the time the next presidential election season starts, you can expect news organizations who follow politics to be fully on board.

By John Gartner at 01:40 PM | Comments (0)

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