Friday, August 11, 2006

Advertisers Support Adware

A report from the Center for Democracy and Technology says that advertisers paid to have their ads placed in 60 percent of all adware that the organization identified.

Advertisers who continue to play this game should have more than just their knuckles wrapped. Hello Eliot Spitzer, keep on these guys!

Zango and Direct Revenue need to be stopped, as they are not only frustrating consumers, but also giving all online advertisers a bad reputation. The laws related to surreptitiously installing unwanted software need to be strengthened and more vigorously enforced, and the IAB and other such groups should support the effort.

Found via Adotas.

Posted By John Gartner at 07:10 AM
Permanent Link: Advertisers Support Adware | Comments (0)

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