Friday, August 25, 2006
Advertisers Rushing to Blogs
Work at home and make $5,000 -10,000 per month!That's been a gimmick for people to become home-based telemarketers, but now it means writing your own blog.
Business 2.0 has a detailed article
I find it hard to believe that Fark makes more than a half-million dollars per month in revenue (that's a tad more than MarketingShift hauls), but the point about the value to advertisers is real. Blogs are better buys than general news sites because they are usually more focused, updated frequently (no waiting for print deadlines), and the audience is wealthier and younger than the general web.
Given that demographic, shouldn't blogs be ripe for testing the latest interactive ads and doing something different than banner ads for branding and AdSense ads that hope to align with the content?
Let blog readers opt into some targeted marketing where they share some of their preferences in return for ads and special promotions that will suit their lifestyles. Or do something unique with RSS ads, or use video ads to brighten up the otherwise static blog pages. While today all that blog traffic means big money, it may not last forever. Dare to be different.
Posted By John Gartner at 01:08 PM
Permanent Link: Advertisers Rushing to Blogs
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