Tuesday, August 15, 2006

Advertisers Could Open Sports Archives

Time Warner Cable is sponsoring a video on demand service that will give Dodger fans access to archival footage and daily video updates. The "Dodgers on Demand" service will be a free service, and is unusual in that baseball (as well as the other sports) are protective of their content.

But baseball could substantially increase ad revenue by getting sponsorships of archived games that could be available online or through video on demand. Currently MLB charges $3 to buy a classic game, while ESPN classic shows famous contests in the off-season.

It shouldn't be much of a challenge to be able to find a sponsor willing to be featured throughout a game who would pay more than they are earning from pay-for-view. The off-season is the perfect time to market the games, and getting sponsors to pay for the storage and broadband costs, so it would be all profit for baseball.

Found on Multichannel.com via MediaPost.

Posted By John Gartner at 04:25 PM
Permanent Link: Advertisers Could Open Sports Archives | Comments (0)

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