Monday, July 17, 2006

Yahoo Tests Viral Ads

Following in the footsteps of Chevy and others, Yahoo is asking customers to create ads touting the company. But Yahoo isn't offering any prizes for the ads, which will be shown on its video search site.

Chevy's attempt at sanctioning viral videos blew up in its face as the website dedicated to SUVs was overrun with anti-SUV ads.

While clever viral ads might get substantial play on YouTube and elsewhere, marketers had better be sure that customers and the public like their product before opening the doors.

If Apple did a campaign and gave a meeting with Steve Jobs as the prize, they'd have thousands of excellent submissions, and could generate millions of page views.

Found via USA Today.

By Jason Dowdell at 04:04 PM | Comments (0)