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Thursday, July 20, 2006

Yahoo Killed Old Media

The Times (and the Journal, and the Inquirer) they are a changin' and it is all Yahoo and Google's fault.

A survey of newspaper and magazine publishers reveals that they have slowly come to terms with the Internet reality of what a news website should be, and are implementing changes. The survey by Northwestern University (and funded by The NewsMarket) found that portals were the biggest perceived threats, and that publishers are ditching trying to get more subscriptions in favor of using multimedia to grow online ad revenue.

Most of the publishers said they were already offering videos and podcasts on their websites as a remedy for the advertising revenue that has been lost to other online properties.

The days of getting news from one newspaper, TV channel and radio station each are clearly over, and Yahoo and Google's news aggregation service as well as bloggers have taken much of the attention away from the newspapers and magazines. Publishers must incorporate video (with ads) and other feeds into their websites, or further lose out to aggregation websites or software.

Readers want multimedia news from a variety of sources, so using RSS and video ads to increase traffic and revenue and compete with the portals is the only option for publishers.

By Admin at 04:20 PM | Comments (1)

(1) Thoughts on Yahoo Killed Old Media

Whether tragic events touch your family personally or are brought into your home via newspapers and television, you can help children cope with the anxiety that violence, death, and disasters can cause.

Listening and talking to children about their concerns can reassure them that they will be safe. Start by encouraging them to discuss how they have been affected by what is happening around them. Even young children may have specific questions about tragedies. Children react to stress at their own developmental level.

The Caring for Every Child's Mental Health Campaign offers these pointers for parents and other caregivers:

* Encourage children to ask questions. Listen to what they say. Provide comfort and assurance that address their specific fears. It's okay to admit you can't answer all of their questions.
* Talk on their level. Communicate with your children in a way they can understand. Don't get too technical or complicated.
* Find out what frightens them. Encourage your children to talk about fears they may have. They may worry that someone will harm them at school or that someone will try to hurt you.
* Focus on the positive. Reinforce the fact that most people are kind and caring. Remind your child of the heroic actions taken by ordinary people to help victims of tragedy.
* Pay attention. Your children's play and drawings may give you a glimpse into their questions or concerns. Ask them to tell you what is going on in the game or the picture. It's an opportunity to clarify any misconceptions, answer questions, and give reassurance.
* Develop a plan. Establish a family emergency plan for the future, such as a meeting place where everyone should gather if something unexpected happens in your family or neighborhood. It can help you and your children feel safer.

If you are concerned about your child's reaction to stress or trauma, call your physician or a community mental health center.

Comments by John Atkins : Thursday, November 02, 2006 at 05:15 PM

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