Monday, July 10, 2006

Yahoo Accused of Spyware

Lawyer and online commerce expert Ben Edelman says Yahoo knowingly participated in spyware distribution and tried to mask it efforts, according to BusinessWeek.

Edelman says the company allowed pop-up adware company Direct Revenue to distribute its ads and shared the revenue with them through third-parties. Yahoo was sued for allegedly promoting spyware earlier this year.

Edelman is a credible researcher, so along with the click fraud controversy, these accusations won't help Yahoo's reputation as a marketing company. The big boys need to set the standard by which smaller marketers operate.

Found via MediaPost.

By Jason Dowdell at 02:35 PM | Comments (3)