Tuesday, July 11, 2006
Video Ads Won't Fade AwayWhile I agree with some of his points, I disagree with Tom Hespos' assessment that video ads will be a passing fad.
He says that unlike TV, the Internet is an active medium, and people won't sit through 15 to 30 second spots. While the Web is undoubtedly more participatory (those millions of American Idol voters aside), people are watching full length movies, reading 1,000 word articles, or playing games online for hours and hours at a time, so their attention can be held for a quarter of a minute.
Poorly done video ads won't last, but clever video ads are here to stay.
By Jason Dowdell at 01:50 PM | Comments (1)