Monday, July 10, 2006

This Blog for Hire

Bloggers who are becoming advertising shills need to clearly state they are being compensated for their efforts. If they don't, the rising credibility of blogging goes in the toilet.

PayPerPost.com pays bloggers for writing about products, but there aren't any requirements for providing disclaimers in the posts, a big no-no. Without transparency, this is as bad as spam blogging, and companies who are discovered to pay for blogs will suffer backlash for participating.

Meanwhile, more honest bloggers are having mixed success in working with newspapers to distribute their content. BlogBurst is successfully signing up major newspapers to include blogs, thereby increasing their audience and boosting their advertising inventory.

Bloggers should agree on a code of conduct to enable them to compete as trusted online media outlets and earn advertisers respect.

Posted By John Gartner at 03:02 PM
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