Monday, July 17, 2006
Labitat is Live And Launches PPC Audit & PPC Lab
So it's been a long time coming but today we finally launched Labitat. It's the company I've been quasi-secretly working on for the past 9 months and today we are finally public. There's nothing earth-shattering about Labitat. Basically it's my idea of an online marketing / technology habitat where we do consulting for a handful of clients and the rest of the time is spent working on internal projects that may or may not see the light of day. As luck would have it, we did actually launch a couple of other sites today in conjunction with the Labitat.com launch.
The first site is also our first crack at the pay per click audit arena. Basically, the normal pay per click contract means you have to pay a lot of money over a long period of time to an agency in order for them to manage your ppc spend. The problem is that means you have to work even harder just to break even with your ppc advertising which can crush a lot of small to medium sized businesses. So Evan and I have broken down the ppc process into critical pieces and provide a service charging a one-time fee to have an expert audit all of your search engine marketing efforts and give you a blueprint of how to correct and implement things the right way.
Following closely on the heels of ppc audit is our new ppc blog, PPC Lab. The goal of ppc lab is to provide a daily destination for people looking to get the inside scoop on pay per click advertising and to dish out the secrets the big agencies don't want you to know about. If you look closely you'll also notice that we're not using blogger for PPC Lab, hmm, I wonder what platform we are using to publish the site - interesting speculation.
Now just to note, we have launched 3 sites in one day and there are a lot of little bugs and kinks to work out. I'll be spending the majority of the day getting those issues taken care of and penning a thank you note to all the people that have made today possible.
Posted By Jason Dowdell at 11:22 AM
Permanent Link: Labitat is Live And Launches PPC Audit & PPC Lab
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