Thursday, July 27, 2006

IM Rich With Media Potential

A plug-in for Yahoo's instant messenger demonstrates how graphics can enliven the messaging experience. Jeteye's plug-in for Yahoo! Messenger with Voice is a utility for collecting and displaying content from within the IM environment.

Images, video text can be dragged into an IM client and then shared with other users without the need for transferring files. This customization shows the potential for advertisers to co-brand IM clients or even distribute content. AOL has been serving up rich media ads through its IM client for several years, and we can expect competitors to push the envelope even more.

I'm guessing it won't be long before small ads are prevalent within chat screen windows too.

Posted By Jason Dowdell at 03:44 PM
Permanent Link: IM Rich With Media Potential | Comments (0)