Tuesday, July 18, 2006
DoubleClick Slices SEO
DoubleClick has made it easier for search marketers to track the performance of campaigns by analyzing the performance from individual categories or products.
The Spotlight Tag Bidding option of DoubleClick's DART enables marketers who pitch multiple services from a single keyword buy to see which aspects are performing and which are not. For example, marketing books, videos and music with the keyword Madonna would currently not break out the performance of each category, but this is possible with the new option.
The science and art of SEO and tagging campaigns continues to get more competitive, requiring more understanding of how niches within keyword buys can have differentiated results. Structuring the keyword campaigns correctly to exclude undesirable associations (like people looking for statues of The Madonna) is equally important.
Found via Adotas.
The Spotlight Tag Bidding option of DoubleClick's DART enables marketers who pitch multiple services from a single keyword buy to see which aspects are performing and which are not. For example, marketing books, videos and music with the keyword Madonna would currently not break out the performance of each category, but this is possible with the new option.
The science and art of SEO and tagging campaigns continues to get more competitive, requiring more understanding of how niches within keyword buys can have differentiated results. Structuring the keyword campaigns correctly to exclude undesirable associations (like people looking for statues of The Madonna) is equally important.
Found via Adotas.
By John Gartner at 06:57 PM | Comments (0)
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