Monday, July 24, 2006

DoubleClick Launches Flash Ads

Advertising company DoubleClick has added pre- and post-roll Flash ads to its DART products. Flash publishers can insert interactive Flash ads into their content without additional programming.

DoubleClick will track audience interaction and manage the ads similarly to the way it monitors DART Inventory.

Just as in-stream video advertising is exploding, so will Flash advertising, which in many ways enables advertisers to be even more creative with their creative. Last month EyeWonder announced a Flash ad authoring tool.

Rich media sites deserve compelling interactive video and animated ads. Could you imagine static ads running on TV? As YouTube and TV online grows, so will the use of interactive ads, so advertisers will have to spend more to produce high quality ads, but should receive a relatively higher conversion rate.

By Jason Dowdell at 12:25 PM | Comments (0)

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