Tuesday, July 25, 2006

Don't Ask WiFi, Just Advertise

Although it won't be as impactful as online video in creating ad inventory, the growth of free or low-cost WiFi networks will also provide more virtual real estate for marketers.

Private and public WiFi networks are sprouting all over the country, including city-wide efforts in San Francisco, Portland and Philadelphia. JiWire is seizing the opportunity of the day by launching a WiFi hot spot ad network that will insert ads into network log-in pages.

The ad platform will emphasize geolocation ads, so users in the Haight-Ashbury won't get the same ads as in tony Pacific Heights. Capturing users in the moment and knowing whether they are at the airport or downtown will enable advertisers to deliver the most appropriate messages and therefore increase their ROI.

Geolocation is likewise becoming increasingly important in mobile phone advertising, so this will be a good testing ground for advertisers to guage its effectiveness.

Found via Adotas..

Posted By Jason Dowdell at 10:37 AM
Permanent Link: Don't Ask WiFi, Just Advertise | Comments (0)

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